Visual Identity

The ear, traditionally the receiver of sound and symbol of perception, becomes the focal point. It invites the viewer to contemplate not only what is heard but how it is interpreted and internalized. The butterfly, traditionally a symbol of transformation and beauty, takes on a metaphorical role as the bearer of ethical ideas and insights. Its position on the ear suggests the intimacy of listening and the potential for these ideas to influence perception. With its muted colors and unassuming presence, it symbolizes ideas—fragile yet potent—whispering truths that challenge and provoke.

The slogan challenges the traditional notion of beauty as a savior and prompts reflection on deeper ethical dimensions. The butterfly's placement underscores skepticism—can something seemingly fragile and insignificant effect meaningful change? The poster invites the audience to consider these questions as they engage with the festival's performances and themes.

Aligned with the festival’s thematic exploration of myths and narratives from contemporary perspectives, the poster symbolizes the festival's mission to provoke critical reflection. The subtlety of the butterfly's presence encourages viewers to look deeper, mirroring the festival's emphasis on introspection and reinterpretation of cultural narratives.

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Multimedia